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Put your work in front of the Standard.

The Index is The Brand Report’s record of creative work in outdoor, sport, and lifestyle that met the Standard. Most of it we find. Some of it, the people who made it bring to us. This is the door for that.

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How work moves through.

  1. 01

    Submit

    Sign in with your email, name the work and who made it, tell us the story and what it moved, add a few stills. Ten minutes if you have the links to hand.

  2. 02

    The Queue

    Every submission lands in the editor's Queue beside what the Scout and the Panel put forward. Submissions are typically reviewed within three business days.

  3. 03

    The Panel

    Work the editor takes up is researched, then put to the Panel of Judges. They score independently and blind, against the Standard.

  4. 04

    The Index

    Work that clears the bar enters the Index with its makers credited. You hear from us only if it does, and then we talk.

The bar

Every lens at or above three.

Idea, Craft, Impact, Meaning — scored one to five, and every one of them has to come in at three or better. There is no averaging a weak lens away. Most work does not clear it, and that is what makes the Index mean something. Scores stay internal, permanently. Read the Standard.

What to have ready.

  • The best single link to the work, and any others where it lives.
  • The brand it was for, and the studio or agency that made it.
  • The people whose names belong on it, with their roles.
  • The story: the brief, the idea, what was made, where it ran.
  • What it moved — proportionate to its ambition, not absolute reach.
  • A few stills. JPEG, PNG, or WebP.

Anyone connected to the work can submit it — the studio, the agency, the brand, or someone on the team. Impact is the lens we can least judge from outside, so that field is worth your time.

Judgment sits at the work level. Credit flows to the makers.

Submit work