Network

Cassie Abel

Role: Founder and CEO, Wild Rye
Associated: Wild Rye
This page: Is this you? Look after it.

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Three women in camel, powder-blue and pink Halfdays ski kit kick up snow on a bluebird day, one mid-air with a boot raised.

Three Female-Led Snow Brands and Why They Work

Dan Coe · 15 Oct 2026