Brand

Garmin

Coverage

02

Two women on a dirt trail on a grassy ridge, green hills and low cloud behind, both looking at a phone one of them is holding.

AllTrails Decides Where America Goes Outside. Nobody Meets Them at Hike Two.

Dan Coe · 4 Sept 2026

Garmin CIRQA

The Wearer Owns the Number. The Companies Are Fighting Over the Mirror.

Dan Coe · 10 Aug 2026