Brand Vitals is the consulting intelligence product of The Brand Report. Senior analysts — armed with proprietary AI systems built for brand intelligence — measure what matters, synthesize what it means, and deliver a custom Brand Report built around your brand, your competitors, and your category.

Are people talking about you, and how much? The pulse of your brand in the market. Volume, share of voice, and visibility across the channels that matter.
What do they think and feel? The temperature check. Sentiment, narrative, and how your brand lands with the audiences you care about.
Are you in the right conversations? The fitness test. Whether your brand is showing up in the cultural and category moments that define where the market is heading.
Which direction is the brand moving? The trajectory. Are your vitals trending up or down — and what's driving the shift?
Every Pulse and every Deep Dive is structured around these four dimensions. Consistency builds context and understanding across teams.
Senior leaders at outdoor, sport, and lifestyle brands who need a clear, consistent read on brand health — not more data to interpret.
Creative directors and agency partners who want to spend less time compiling reports and more time on the work that moves the needle.
Executive teams who need a single source of truth that travels across departments and partners without losing its integrity.
The Brand Brief is the source of truth across teams and partners
The Brand Brief is not software. It's a team of senior analysts — working with proprietary data pipelines and AI synthesis tools — producing a brief built specifically for your brand, your competitors, and your category.
Our systems identify patterns across thousands of signals. Our analysts determine what those patterns mean. The result reads like it was written by someone who has been following your brand closely for years — because it was.
One fee. Unlimited distribution. Share it with your entire team, your agency, your board. No seat licenses.