Four vital signs. Your brand. Every month.

Brand Vitals is the consulting intelligence product of The Brand Report. Senior analysts — armed with proprietary AI systems built for brand intelligence — measure what matters, synthesize what it means, and deliver a custom Brand Report built around your brand, your competitors, and your category.

The Brand Brief

The four vital signs of brand health

Presence

Are people talking about you, and how much? The pulse of your brand in the market. Volume, share of voice, and visibility across the channels that matter.

Perception

What do they think and feel? The temperature check. Sentiment, narrative, and how your brand lands with the audiences you care about.

Relevance

Are you in the right conversations? The fitness test. Whether your brand is showing up in the cultural and category moments that define where the market is heading.

Momentum

Which direction is the brand moving? The trajectory. Are your vitals trending up or down — and what's driving the shift?

Every Pulse and every Deep Dive is structured around these four dimensions. Consistency builds context and understanding across teams.

Who it's for

Senior leaders at outdoor, sport, and lifestyle brands who need a clear, consistent read on brand health — not more data to interpret.

Creative directors and agency partners who want to spend less time compiling reports and more time on the work that moves the needle.

Executive teams who need a single source of truth that travels across departments and partners without losing its integrity.

The Brand Brief is the source of truth across teams and partners

How it works

Analyst-led. AI-powered. Delivered monthly.

The Brand Brief is not software. It's a team of senior analysts — working with proprietary data pipelines and AI synthesis tools — producing a brief built specifically for your brand, your competitors, and your category.

Our systems identify patterns across thousands of signals. Our analysts determine what those patterns mean. The result reads like it was written by someone who has been following your brand closely for years — because it was.

What it costs

One fee. Unlimited distribution. Share it with your entire team, your agency, your board. No seat licenses.

brand clarity sprint
$7,500
/report
A Brand Clarity sprint is a great place to start if you aren't ready to commit to consistent Brand Vitals. We align on your goals and deliver a report with high-value insights and actions. Typically a 3-4 week engagement.
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Brand vitals
$20,000
/quarter
Two monthly Pulse reports, plus a quarterly Deep-Dive — the strategic documents that map your brand's trajectory and surface what to do about it. Includes a quarterly call with your analyst.
Everything in Core
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ENTERPRISE
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For brands that need extended competitive tracking, custom data integration, or an embedded analyst relationship. Built around your goals.
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Let's see if it's a fit

Most conversations start with a 30-minute call. No pitch — just a clear read on whether and how Brand Vitals can work for your brand. We'll respond within one business day.
We're on it. Your monitoring period starts today.
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