Weekly Brief

Three industry moves worth knowing.

A TL;DR-style read for outdoor, sport, and lifestyle leaders.

Delivered Fridays, 7am PT

Join 200+ founders, CMOs, and brand leaders.Read the latest issue


What you’ll get

Three to five summaries. Five-minute read. Stay on trend while you wait in line for coffee.


Written from inside the work. Dan Coe spent nearly a decade at Nike — most of it building new brands at Valiant Labs — so the analysis reads moves the way the people making them do. Less takes, more pattern recognition.


Five minutes Friday morning. The rest of the week, you’re caught up.

Free. Read by founders, CMOs, and brand leaders across outdoor and sport.